Senior Manager / Director, Content Marketing

San Jose, California, United States / Atlanta, Georgia, United States Full-time Allows remote

About Us:

Whatfix is the pioneer and leader in Digital Adoption Solutions - an entirely different category of in-app, reinforcement learning software that accelerates user adoption across enterprise applications, by providing contextual, interactive, real-time, progressive and autonomous user guidance inside the application. Whatfix provides application users with multiple learning, training and support formats and channels based on their preference - maximizing adoption. Whatfix enables more users to complete high value features. With Whatfix, users gain efficiency with applications, even when they are offline- getting more done and getting time back! Whatfix drives additional Productivity gains enterprise-wide, across Learning/ Training/ Change Management teams, Application Operations/ Administration/ IT / Support teams, Seller/ Sales teams, Employee / Manager teams and Customer/ Partner/ Supplier teams. Whatfix customers quickly realize additional ROI from their application implementations (e.g. CRM, HCM, ERP, ISV and custom developed apps). Whatfix is doubling in revenue annually and is one of the hottest pre-IPO start-ups based in San Jose, San Francisco, Bangalore (India), UK and Australia.


About the Role 

Our Senior Manager / Director, Content Marketing will be the master of all things content execution and strategy. Your objective will be to generate content that is aligned with our positioning, thought leadership, Inbound and demand generation strategy. You will need to conduct user persona research, competitive research, keyword research, topic research, create a list of content topics and organize them in a content calendar, write some compelling content yourself, assign the right content topic(s) to the right freelancer/ agency, supervise and approve their work, make sure content is properly linked internally and externally, launch the content on our website / blog/ email list/ newsletter, track traffic and conversion overtime and assist with tweaking content to improve conversion. Own the impact content has on site traffic, demo request/ trial conversion and wins. The role will report to the VP-Product Marketing who reports to the CEO.


What Will Make You a Good Fit:

  • Outstanding writing and communication skills (journalism background preferred)
  • Demonstrable experience writing compelling blogs, white papers, articles, ebooks and web content (with high views and shares). Links can be attached along with resume for our reference)
  • Experience writing content for the Top of the Funnel and Middle of the Funnel for B2B SaaS start-ups and established companies, preferably in the CRM (Salesforce), HCM (Workday, SAP SuccessFactors), ERP (SAP, Oracle) spaces.
  • You are comfortable writing yourself (50% of the time) and planning/ assigning/ outlining messages/ reviewing other writer’s content (50% of the time)
  • Good Knowledge of SEO, Keyword Placement, HTML Tags and ability to write suitable and targeted Page Title, Meta Descriptions, Alt Tags, etc.
  • You are dedicated to content writing as a career and making the company successful (we work in a high stakes, high growth, work hard-play hard culture where your success will be rewarded; if you are looking for a side job while you engage in the gig economy, this role is NOT for you.)
  • Good understanding of Social Media Platforms (Facebook, Twitter, Instagram etc.) and content delivery on these platforms
  • Bonus points if you have managed a team before (role will start out as an Individual Contributor role; as team expands)


We're looking for someone who:

  • Has 5-10 years of professional writing experience preferably in a B2B SaaS or technology company
  • Really believes great content can materially enhance a company’s brand, thought leadership position, differentiation and demand generation. He/She is willing to dedicate them-self to understand the Ideal customer personas, their pains and needs, our domain/ space and our product.
  • Can write fresh, unique and creative content for websites, blogs, social channels, emails, articles that engage the target audience.
  • Can work closely with Digital Marketing Team to develop and implement effective marketing campaigns.
  • Researches effective long-tail as well as head keywords and synonyms.
  • Ability to plan content calendar and work under pressure to meet deadlines 
  • A team player that is excited to shine the light on customer pain-points, solutions, industry trends, success stories.
  • Based ideally in San Jose, San Francisco or anywhere in SF Bay Area. We can consider out-of-station candidates who are willing to relocate to SF Bay Area.


Desired Skills & Qualifications

  • Experience with BuzzSumo, AnswerThePublic, SurferSEO, AhRefs, Wordpress, Google Analytics, Mention, Buffer like tools


Perks / Benefits

  • Unlimited PTO policy
  • Medical, Dental, and Vision coverage 
  • 401 K Plan
  • Free parking onsite 
  • Free gym access on weekdays and weekends
  • Half-block walk to San Pedro Square, San Jose Downtown


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.