Director - Sales Enablement

Bengaluru, Karnataka, India Full-time

About Us:

Whatfix is disrupting the way Application Support and Learning content is consumed by providing Contextual and Interactive Walkthroughs inside enterprise applications at the exact time a task is being performed.

We provide enterprises with a Software Platform that allows them to create Interactive Guides or Flows that sit as an overlay inside any web application. Flows are Contextual - appear based on where you are in the application (location) and who you are (role). Optimal performance and adoption of any web application is attained when there is easy access to Contextual Information - inside the application at the time a task is being performed

Whatfix Product Marketing Team is looking for a Director - Sales Enablement to create the vision for Sales Enablement aligned to the strategic initiatives of Marketing and Sales leaders, outlining the key initiatives and resources required to execute the plan

The Director of Sales Enablement will act as an integrating role between various sales and marketing areas, including sales operations, sales development/ training, product marketing, content marketing, and HR. This position is responsible for leading the Sales Enablement initiatives for the sales team (including Inbound Sales AEs, ABM Based Enterprise Sales reps, BDRs (inbound and outbound), Presales, field engineering, and sales leadership) to increase sales productivity and support the sales team.

This is a ground floor opportunity where you will be able to design and implement your own Sales Enablement vision. It is expected that early in the process you will be responsible for creating and delivering the programming to our current sales team. Reporting directly to the VP of Product Marketing, this high visibility role will be based in bangalore, India. However, will support teams in India, USA, UK and Australia (travel up to 33%).

Responsibilities

  • Map the company’s sales process with our customer’s buying process to understand and enhance what skills, knowledge, process and tools are required by our sales force and sales management to increase velocity and conversion rates at each stage in those processes.
  • Conduct an analysis of current skills, processes, knowledge and processes to and work with the product marketing and sales leadership team to identify strengths and areas for development.
  • Provide training and learning content in a variety of formats including live in person, online and self study with a variety of content such as playbooks and battle cards.
  • Manage the Learning Management and sales content management tools.
  • Act as a liaison between Sales, Marketing, Product, and HR teams.
  • Create written content to educate the sales team including case studies, competitive information fact sheets and product collateral.
  • Train the sales team on best use of marketing and sales enablement materials.
  • Field ad hoc content and support requests from sales team.
  • Manage the sales enablement content repository and ensure that all information is easily and readily accessible on demand via a sales intranet.
  • Determine content adoption metrics and define sales enablement best practices.
  • Conduct and report on market research.
  • Gather daily feedback from the sales team to constantly improve sales support programs.
  • Serve as an active contributor to deliver the yearly sales conference.
  • Own the Product Marketing portion of the Onboarding process for new sales team members.
  • Drive programmatic change to sales enablement programs and approaches driven by measurement outcomes.
  • Work with the product and sales operations to communicate changes in product features and processes.

Requirements

  • BS/BA Required. Masters or MBA degree preferred.
  • Minimum of 5 years of sales operations/sales enablement experience (either as part of Marketing or Sales or Sales Operations orgs) within high tech organizations.
  • Experience building a Sales Enablement function from the ground up is preferred.
  • Highly analytical and proven track record of driving process into the sales organization and through the sales leadership and executive teams.
  • Track record of quota carrying sales success preferred
  • Demonstrated experience implementing sales metrics, KPI’s and dashboards that impact sales results.
  • Passionate, innovative leader who thrives in a dynamic, matrixed environment and is energized by building cross-functional connections, developing talent, and driving results.
  • Experience in identifying sales enablement issues, building robust recommendations and implementing strategies to optimize multi-channel performance.
  • Executive-level presence with excellent verbal and written communication skills at all levels in the organization.
  • Validated change agent with stakeholder/client management experience.
  • A dynamic speaker with a proven ability to get participants passionate about the topics being presented.