Director - Product Marketing Management

Bengaluru, Karnataka, India | Product Marketing | Full-time


About Us:

Whatfix is disrupting the way Application Support and Learning content is consumed by providing Contextual and Interactive Walkthroughs inside enterprise applications at the exact time a task is being performed.

We provide enterprises with a Software Platform that allows them to create Interactive Guides or Flows that sit as an overlay inside any web application. Flows are Contextual - appear based on where you are in the application (location) and who you are (role). Optimal performance and adoption of any web application is attained when there is easy access to Contextual Information - inside the application at the time a task is being performed.


Who You Are (Requirements):

  • Your true north is growth.
  • 8-15 years of experience in product marketing, product management, solution architect/ demo engineering, value consulting, .content marketing, customer marketing
  • At-least 5 years of dedicated product marketing experience with 2 years as a senior manager or director of product marketing leading 2-5 people teams 
  • You have prior experience marketing to executives, directors and managers in the IT/ CIO org, CHRO and HR org, CSO and Sales org, CLO and Learning & Development org
  • You have a technical degree in software engineering or relevant experience in marketing semi-technical products such as office collaboration tools, support desk tools, developer tools, integration tools that require zero to little coding by business users
  • You are a good collaborator and can collaborate with peers in Content Marketing, Customer Marketing, Horizontal Solutions (CRM/HCM/ L&D offerings), Sales Enablement, Analyst and Press Relations
  • You have a proven history of driving B2B go-to-market strategies that engage customers and accelerate growth.
  • You understand what it takes to build products that millions of users are interested in
  • You're an experienced and accomplished collaborator who jumps in when needed; whether its an email,  or thinking through headlines on a landing page
  • You have an unrelenting curiosity. You have more questions than answers, and that’s great
  • You have a strong history of running effective product marketing programs

What You’ll Do:

  • Ideate and seamlessly execute the production of all product marketing content (e.g. case studies, sales enablement materials, product videos, web copies, competitive differentiation, white papers) communicating the unique capabilities of our platform in customer language
  • Define and drive pricing and packaging
  • Develop product and solution positioning that reinforces our core messages and drives brand awareness of Whatfix as a leading Digital Adoption Platform
  • Own competitive analysis and product launches
  • Manage and train a world class product marketing team, including product marketers and potentially a designer
  • Be the prime point of contact for the Engineering and Product Management teams and leadership based in Bangalore
  • Provide input to the Horizontal Solutions, Customer Marketing, Data Intelligence and Value Engineering teams based in Bangalore  
  • Have the opportunity to prove yourself and manage additional pods within PMM in Bangalore as well as potentially lead site co-ordination for PMM in Bangalore



  • A competitive salary and stock options
  • A rich benefits package including medical, dental, and vision
  • Stocked kitchen complete with coffee, snacks, and lunch and dinner catered
  • Transportation to and back from office during 1pm-10pm IST shift
  • All of the opportunities inherent in a fast-growing organization.