Director of Content Marketing

San Jose, California, United States | Marketing | Full-time


Who are we? 

Whatfix is the #1 Digital Adoption Platform (DAP) for Enterprises.  Whatfix integrates with software applications to provide end user training, guidance, and support directly within the application itself.  Users have ongoing access to interactive and contextual walkthroughs inside the web application whenever they need help. 

Our clients use the platform to

  • Accelerate their Digital Transformation - with Better Product Adoption
  • Simplify the User Onboarding for Applications
  • Reduce Costs and Resources of Application Training;
  • Decrease Application Support Costs (50% reduction in Application Support Tickets)
  • Increase Employee Productivity
  • Provide Ongoing Support for Applications, from within the Application   

“Hustle Mode ON” is the motto we live by.  

What sets us apart from the rest?

  • With 100+  of the Fortune 1000 already onboard as customers, Whatfix has been named among the top 20 B2B tech companies alongside the likes of Adobe, PayPal, and Cisco
  • We recently raised a $32mm Series C from Sequoia Capital and others
  • With YoY revenue growth of over 60% (despite COVID!), we have been recognized by SaaS Mag as the 17th fastest-growing SaaS company worldwide and 2nd fastest in India 
  • Gartner recognizes Whatfix as a Global Market Leader in the digital adoption space 
  • Whatfix has been named amongst the Top 5 startups in India by LinkedIn
  • Customer rating of 4.7+ on platforms like G2 Crowd & Gartner Peer Insights
  • This is what our investors have to say - Sequoia || Stellaris || Cisco || Eight Roads || Helion Ventures

Our Marketing Team (15+ members) is looking for a passionate Director of Content Marketing to drive and execute our content strategy, catering to large enterprises in North America (70%), Europe (20%), and ANZ (10%).

About the Role: 

Our Director of Content Marketing will be the master of all things content strategy, execution, and measurement. Your objective will be to generate content that is aligned with industry trends, that is data driven, and that promotes Whatfix as a thought leader. 

You will manage:

  • Demand Generation Strategy,
  • Marketing Sales Enablement (i.e. conduct user persona research, competitive research, understand customer usage patterns)
  • Content and SEO Strategy (keyword research, topic research, creating a content calendar, assigning the right topics to the right freelancer/agency, supervise/approve work, make sure content is properly linked internally and externally, launch the content on our website / blog/ email list/ newsletter
  • Measurement: Track traffic and conversion overtime, and tweak content to improve conversion. Own the impact content has on site traffic, demo request/trial conversion and ultimately, wins

The role will report to the Marketing Head who reports to the CEO.

What Will Make You a Good Fit:

  • Outstanding writing and editing skills (journalism background preferred)
  • Demonstrated experience writing compelling blogs, white papers, articles, ebooks and web content (with high views and shares).  Links should be attached along with resume for reference
  • Experience writing content for the Top of the Funnel and Middle of the Funnel for B2B SaaS start-ups and established companies, preferably in the CRM (Salesforce), HCM (Workday, SAP SuccessFactors), ERP (SAP, Oracle), or Workplace Collaboration areas
  • You are a data-driven writer who can not only think of the big ideas, but also get into the thick of customer usage patterns and usage data and write content on how customers are using our product
  • You ideally have prior experience working with or freelancing for B2B SaaS companies that are great at content e.g., Drfit, HubSpot, Salesforce, MOZ, SEMRush, Segment, Xactly, Workday, Coupa, MindTickle  etc.
  • You are comfortable writing yourself (40% of the time), planning/assigning/outlining/reviewing other writer’s content (50% of the time), and measuring content effectiveness (10% of the time)
  • You have been part of conceptualizing content strategy for a startup
  • You are an expert on industry trends, customer, SEO and competitive research in order to determine the right content pillars, defining the Pillar Content Strategy and Hub and Spoke content approaches
  • Good Knowledge of SEO, Keyword Placement, HTML Tags and ability to write suitable and targeted Page Title, Meta Descriptions, Alt Tags, etc.
  • You are dedicated to content writing as a career and making the company successful (we work in a high stakes, high growth, work hard-play hard culture where your success will be rewarded)
  • Good understanding of Social Media Platforms (Facebook, Twitter, Instagram etc.) and content delivery on these platforms
  • You have managed a team of internal or external writers before (role will start out managing 2 full-time content writers in India and 3 external content writing agencies)

We're looking for someone who:

  • Has 10+ years of professional writing experience, preferably in a B2B SaaS or technology company. You are still comfortable with writing yourself 40-50% of the time and want to refine/ optimize content marketing from the ground up. The role will have a lot of autonomy in defining our content strategy.
  • Really believes great content can materially enhance a company’s brand, thought leadership position, differentiation and demand generation. He/She is willing to dedicate them-self to understand ideal customer personas, their pains and needs, our domain/space and our product.
  • Can write fresh, unique and creative content for websites, blogs, social channels, emails, articles that engage the target audience.
  • Can work closely with our Digital Marketing Team to develop and implement effective marketing campaigns.
  • Ability to plan a content calendar and work under pressure to meet deadlines 
  • A team player that is excited to shine the light on customer pain-points, solutions, industry trends, success stories.

Desired Skills & Qualifications

  • Experience with tools like BuzzSumo, AnswerThePublic, SurferSEO, AhRefs, Wordpress, Google Analytics, Mention, and Buffer 


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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