Who are we? 

Whatfix is a data-driven digital adoption platform (DAP) that enables organizations and users to maximize the benefits of software. Whatfix acts as an interactive overlay on top of any application to guide users with real-time guidance, self-help support, and user feedback. With product analytics and AI, Whatfix enables scalable success with technology, maximizing productivity, and leveraging data-driven insights for better decision-making. The company has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date and is backed by marquee investors including Softbank, Sequoia, Dragoneer, and Cisco Investments. 

“Hustle Mode ON” is the motto we live by. 

• Whatfix has been named among the top 20 B2B tech companies like Adobe, PayPal, and Cisco.
• With YoY revenue growth of over 65%, we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the SaaS 1000 list.
• Recognized by Forrester and Everest Group as a 'Leader' in the digital adoption space, and listed by LinkedIn among one of the Top 5 startups in India in 2020
• Listed in Deloitte Technology Fast 500™ among fastest-growing companies in North America for 2022 and 2021 and recognized as Great Place to Work 2022-2023
• Our Customer centricity is evident from a Customer rating of 4.67 on G2 Crowd & 4.7 on Gartner Peer Insights

What will you get to do?

To be successful in this role, you will need to have hands-on experience of devising and executing winner go-to-market strategies and a hustling mindset to learn and execute quickly. In this role you will work closely with product marketing leadership, solution consultants, product managers and sales teams to devise and execute product or solution focused Go-to-market strategies. 

Key work areas:

• Partner closely with product and solutions teams to understand the product features and develop the narrative, messaging, and positioning for specific features
• Own and manage Go-to-market strategies in collaboration with marketing and sales teams to drive awareness and increase mindshare with our key personas across levels.
• Understand the market, persona and industry trends and translate these into continuous improvements for the go-to-market strategies
• Identify innovative ways across assets and sales levers to engage with prospects and differentiate the product and organization 
• Work closely with Demand Generation on performance marketing campaigns, events, SEO, and web design. 

Our ideal Product Marketing Manager has:

• Owner mentality and an entrepreneurial drive
• High attention to detail and ability to manage multiple, competing priorities simultaneously
• Self-starter with a bias for action; can make things happen in a fast-paced, dynamic environment
• Story-teller with capability to engage the audience and keen observer of market trends who likes to asks questions
• Curious to dig deep into industry, product and market trends and analyze the metrics and numbers
• MBA degree with 7+ years of experience
• 6+ years of experience in B2B SaaS organizations with a global customer base or in content/brand marketing #LI-Onsite
  

Perks & Benefits (India) #LI-Onsite

• Best-in-class medical insurance coverage
• Free lunch & dinner buffet 
• Doorstep cab drop facility 
• Education sponsorship 
• Internal job transfer & global mobility programs 
• Scope to represent Whatfix at global events
• We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers 

Note: 

• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast & Scale Fast; No Hierarchies for Communication; Deep Dive & Innovate; Trust, Do it as you own it; 
• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status